The Opportunity
Build a modern skincare brand rooted in barrier health, elevated by science, and designed for real women.
Doriete was created to fill a gap in luxury skincare—powerful barrier support formulated with clinically proven ingredients, without compromising on sensory experience or visual identity.
Our role was to build the brand from the ground up—from naming and strategy to visual identity, product design, photography, and a conversion-driven Shopify experience prepared for launch.
The goal: create a timeless brand that earns trust, fosters loyalty, and connects with women across every stage of life.
Editorial Gallery
The Impact
1
FLAGSHIP SKU
Launched
60 mL
PREMIUM FORMULA
Daily Glow Emulsion
100%
BARRIER-FOCUSED
Science-Backed Ingredients
2+
CAMPAIGN SHOOTS
Studio + Lifestyle
COMPLETE
BRAND WORLD
Identity to Launch
SHOPIFY
PRE-SALE LAUNCHED
Founder Pricing
Client Voice
“
Civilian Studio took Doriete from vision to market. They challenged the idea, sharpened the positioning, and carried one clear strategy through the identity, packaging, website, and launch. They did not simply make the brand look beautiful. They built the foundation for Doriete to compete, connect, and grow.
Dorit Frank
Founder and CEO, Doriete
Shopify Experience
HOMEPAGE
PRODUCT PAGE
MOBILE EXPERIENCE
INGREDIENTS PAGE
CIVILIAN STUDIO
CREDITS
Strategy. Storytelling. Visual Production.
BRAND STRATEGY
Civilian Studio
NAMING
Civilian Studio
CREATIVE DIRECTION
Civilian Studio
VISUAL IDENTITY
Civilian Studio
PACKAGING DESIGN
Civilian Studio
FORMULA POSITIONING
Civilian Studio
CAMPAIGN PRODUCTION
Civilian Studio
PHOTOGRAPHY
Civilian Studio
CASTING
Civilian Studio
SHOPIFY DESIGN
Civilian Studio
SHOPIFY DEVELOPMENT
Civilian Studio
LAUNCH STRATEGY
Civilian Studio
